ZARA
THE PROJECT
I decided to select an existing company and rebrand it.
THE COMPANY
I chose Zara, who started as a small store selling affordable, trendy clothing and quickly gained popularity for its fast-fashion model. Zara transformed its company by establishing a highly efficient supply chain that allowed it to create, manufacture, and distribute new fashions in weeks rather than months. This strategy allowed Zara to respond rapidly to changing fashion trends. I decided to rebrand Zara because I believe their visibility has changed over the years.
Original Logo
New Logo
I decided to keep the black and white colors because it’s very classy and clean. However, I created the logo with a captial “Z” and “A” to make it short for the word Zara, but under that it has the words beauty and style to explain the products the company offers.
Logo on a Bag
ONLINESS STATEMENT
Zara is the only global fast-fashion brand that delivers runway-inspired, trend-driven styles at affordable prices with an ultra-fast supply chain, enabling customers to access the latest fashion in just weeks rather than months.
BRAND BOOK
This document outlines all of the work I did for this company, beginning with the development of client personas and ending with the logo.